Infinite Gold provides benefits at all levels of the supply chain, so not only do growers experience the benefits, but packers, shippers, food service, processors, retailers and consumers reap the rewards, too!
Retail Features & Benefits
Flavor – Infinite Gold melons offer the infinitely sweet cantaloupe flavor that consumers crave. In fact, third party research conducted over two years continuously rated the flavor of Infinite Gold melons above that of the leading competitive LSL variety. Infinite Gold offers a unique flavor that has been missing from other LSL melons in recent years.
Less Shrink – The long shelf life characteristics of Infinite Gold means that they will continually arrive fresh to stores, even after a long journey. Infinite Gold’s long shelf life makes for prolonged freshness on the retailer’s shelf and on the consumer’s counter.
Shelf Appeal – Infinite Gold melons have a lighter green-tan hue to their rind even when fully ripe. But, when consumers cut into a ripe Infinite Gold melon they will immediately see and taste the difference!
Grower Features & Benefits
Performance – Early trials have shown Infinite Gold melons to be very adaptable and offer high yield. Plus, the strong vines of Infinite Gold have shown to hold up better against harsh conditions and diseases that can devastate other LSL and Western Shipper melons.
Savings – Infinite Gold offers potential cost savings in harvest. Many growers are finding they only need to harvest the field 2 to 3 times as opposed to 6 to 8 times for other melons. This means growers have the potential to use less labor, fertilizer and water and have more flexilibity in harvest timing. Furthermore, from a food safety aspect, the benefit of fewer harvest turns is great – less people and machinery in the field means less risk of contamination.
Retail Demand – Retailers are beginning to understand the benefits (reduced shrink) of LSL melons and have been actively seeking an LSL melon with great flavor.
Untreated Infinite Gold seed is available! Infinite Gold was bred through traditional breeding practices and is a Non-GMO melon. Its strong vines hold up and can be less susceptible to pests and disease – many times resulting in less need for pesticides and other inputs.
Food Service Features & Benefits
Long-Lasting Freshness – Infinite Gold’s long shelf life means that this cantaloupe will go the extra mile – staying fresher longer and providing customers with the sweet, juicy texture they crave.
Flavor – Infinite Gold’s flavor profile is the perfect balance between melony, musky, sweet and floral. Infinite Gold offers a unique flavor that has been missing from other LSL melons in recent years.
Star Quality – Infinite Gold offers a flavor so rich, menus can be built around it. Infinite Gold allows chefs to reinvent cantaloupe, making it the main ingredient of their next trendy dish. Infinite Gold’s vibrant flesh looks appetizing and juicy, providing not only an amazing taste but also a visual appeal that will excite diners and brighten up any plate.
Consumer Features & Benefits
Infinite Flavor – The outside of an Infinite Gold melon has a slightly different hue than other cantaloupes, but cut into the melon and consumers will immediately smell and taste the infinite flavor!
Longer Shelf Life – Infinite Gold melons will stay fresher longer, so consumers can bring this melon home and enjoy every last bite with their family and friends. They can eat it all at once, or a little at a time – it lasts! Even if a consumer is not ready to cut into their Infinite Gold melon just yet – that’s okay! Infinite Gold will stay juicy and ripe for several days. Consumers can purchase a melon for an upcoming BBQ or dinner party without worry!
Non GMO – Bred through traditional breeding practices, Infinite Gold melon is NON-GMO.